Public Relations and Marketing Services
Market Research… Solid research is the foundation for effective
marketing. Research methods include focus groups, quantitative surveys,
compilation of existing data, and competitive analyses. Through research,
you can learn more about your target markets' attitudes, feelings, and
beliefs about your products and services, identify new marketing
opportunities, test new strategies, and refine your communications.
Communications Audits… How well do you communicate? We can review
your internal and external marketing and communications materials for
content, presentation, consistency, and effectiveness - to ensure that
your current materials convey your key messages, are appropriately
targeted to your markets, are effective in achieving your goals, and
present a consistent image. We will also identify opportunities to
streamline your communications.
Strategic Planning… Do you have a strategic plan with specific
goals and strategies for reaching your goals? Do your employees know your
goals? Do you have a mission statement? If not, we can help you develop a
strategic plan, either for your company overall, or for a specific area,
such as marketing or public relations. We can also facilitate strategic
planning retreats to involve your management and staff in the process.
Crisis Communications… Planning ahead will help preserve your good
reputation in the event of a crisis. We can help you develop a
comprehensive crisis management plan that includes step-by-step strategies
to communicate effectively with your staff, customers, shareholders, media
and other key constituents. We also provide your spokespersons with media
training, train your staff in crisis communications, and provide public
relations counsel during crises.
Marketing Communications Project Management… We can produce
marketing and communications materials including print ads, brochures,
newsletters, annual reports, logos, corporate identity, training videos,
commercials, sales presentations, slide shows, web sites, and more. We
will ensure that your materials convey your key messages, are targeted to
your markets, are effective in achieving your strategic goals, and present
a consistent image.
Media Relations… Media relations is one of the best ways to
increase awareness of your organization. We can produce a press kit for
you with fact sheets, company history, and photos. We can also train your
staff to recognize media opportunities, facilitate brainstorming sessions
with you to identify newsworthy story ideas, produce press releases and
media pitch letters, and develop media lists of reporters and editors at
publications and stations that reach your markets.
Media Spokesperson Training… A well-trained spokesperson can make
the difference between a media story you're proud of and one you wish had
never occurred. We can help you identify key messages for communication
and train your spokespersons in techniques to communicate clear and
consistent messages during media interviews. Our training includes
videotaped practice interviews with experienced journalists.
Training and Development… If you want to provide your staff with
opportunities to grow professionally and train your staff to take on more
responsibility, we can help. We can conduct individual and group training
and facilitate workshops and seminars on subjects including public
relations, media relations, fundraising, marketing, and strategic
planning.
Community Service and Charitable Giving… You can build goodwill in
your community by developing programs through which your employees may
volunteer their time and expertise to worthy causes. We can also work with
you to establish a corporate giving program with strategic objectives and
organized procedures for handling requests for donations.
Special Events and Meetings Planning… We can help you make your
events and meetings more memorable. Whether you want to brainstorm
creative themes, get ideas for icebreakers, organize team building
activities, motivate your sales force, thank your employees or impress
your clients, we can help.
At Eileen Gillan and Associates… we pride ourselves on learning our
clients' businesses thoroughly, understanding their competitive
environment, and basing our work on sound research to ensure that we
support the company's mission and contribute to the bottom line. Our goal
is to exceed our clients' expectations by producing top quality work on
time, on target, and on budget.
For More Information… contact Eileen Gillan at 410-889-0210 or
info@gillanassociates.com
